Hong Kong hospitality brand Regal Hotels Group has announced its entrance into the metaverse with MetaGreen, a project to develop an ESG (environmental, social and governance) themed plot of “LAND” in the Sandbox, a leading decentralised gaming virtual world.

As an estate LAND NFT within Mega City 2, MetaGreen will be the Sandbox’s first “green metropolis” and represents an “exciting ecosystem that will positively harness blockchain, tokenisation, GameFi, play-to-earn and NFTs”, says Regal.

Scheduled for completion by October 2022, MetaGreen aims to promote “eco-friendly choices” and “foster a sustainable community to support a circular economy”.

Regal Hotels has purchased what is known as an “estate” or a group of individual LANDs merged into a larger parcel, which will be a green virtual district in Mega City 2 and the first sustainability-themed metropolis in the Sandbox.MetaGreen

At present, there are six uniquely interactive districts that make up the MetaGreen virtual estate:

In the coming months, MetaGreen will announce more details regarding its pioneering decarbonise-to-earn model and continue to invite additional ecosystem partners who share their vision and intention of building a greener tomorrow.

Poman Lo, vice-chairman and managing director of Regal Hotels Group, says: “Sustainability and technology have long been at the heart of our group’s DNA and passionately infused in our corporate initiatives and strategic investments.

“Web3 and metaverse technologies will not only disrupt every facet of our daily lives, but also empower socially inclusive and environmentally sustainable impact in the world.

“Accelerating the transition to carbon net zero, MetaGreen is a collaborative ecosystem of likeminded partners co-creating a progressive green movement to inspire decarbonisation and behavioural changes in the consumer and business communities.

“The metaverse, blockchain and NFTs are here to stay, and our investment in The Sandbox puts Regal Hotels among the first hotel groups

Read the rest